Lewis Bollard

So we're seeing multinationals like Unilever and Nestle and even Burger King saying, we shouldn't have cages in our supply chain globally.

And this creates the potential to spread best practices just in the same way that factory farming spread from the United States globally.

So we had, essentially, the economic efficiency spread factory farming.

And in some cases, that can spread higher welfare tech.

So for example, in OVO sexing technology, once that has been de-risked enough, once it has been scaled up in Europe and the US, I'm optimistic it will become cheaper.

And then it will just be scaled out globally for economic reasons.

But there's also, we can spread moral progress.

So, I mean, we know that people in these countries also care about animal welfare.

And I had a fascinating conversation.

I went to a trade show and I talked with a company that manufactures crates, manufactures gestation crates.

And I was

like, you know, what do you think about the future sales of these crates?

And they're like, well, we already have stopped selling them in Europe and the US.

And I was like, yeah, do you think you'll be able to sell them in Asia forever?

And they're like, no way.

Like, as Asia gets, like, richer and is, like, on social media and sees the images and things, like, they're not going to be cool with this either.

Like, we know there is a limit to how long we're going to be able to sell these things for.

And I think that gives me some optimism, that I think as countries get richer, they generally get more concerned about this issue.

And that then enables them to adopt animal welfare reforms as we've seen in the West.

Yeah, it's mixed.