Lewis Howes
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Appearances Over Time
Podcast Appearances
He was an unbelievably adroit behavioral scientist way before his time.
And all this stuff that we're talking about here has been completely validated by modern neuroscience and behavioral science.
Okay?
But it was the 13th century.
It's unbelievable.
Crazy.
Okay.
So here's how it works, Lewis.
What's my idol?
So what I'm going to do is I'm not going to ask you what it is.
I'm going to ask you what it's not.
They think it's money and it isn't.
We'll see.
Okay.
Okay?
Okay.
Gosh.
So we're going to take the idols away.
And one of the reasons is because this is an elimination technique that's the most accurate way for you to figure out all kinds of things in life.
This is cognitively a very powerful technique for finding something.