Lewis Howes

in the directions they would say something like, please master all these questions, take as much time as you can to win the right answer.

So they just sprinkled in a couple of these words, two or three of these words.

They found that participants who had the achievement-oriented words performed better.

they actually got more answers correct.

Now, this is incredible.

If you're a manager or a boss or you're working with people and you want them to perform at their best, just a couple of word swaps can help set them up for success.

The second thing they found is that it also doubled, doubled participants' desire to keep working.

They worked on it longer, they worked on it harder, and they enjoyed it more.

And the last one is that reading achievement-oriented words can change our own dopamine and testosterone.

Where is this store?

I want it.

You were literally priming yourself with those cues.

Another study, I promise I won't do too many more.

They put a picture of an athlete winning a race on top of telemarketers scripts.

The people who had the picture of the athlete winning.

earned more money.

Come on.

Yes.

Literally a printed picture on their script.

So why I share this is because we do not realize that we are cuing people incorrectly or we are missing opportunities in every single email that we send.