Lewis Howes

Mark, I've been a huge fan of yours for years.

Or this was the winning phrase.

In a pitch, if we heard this phrase, it was a high likelihood that someone was going to get a deal, which is, you remind me of myself.

That could have been one of the sharks.

That could have been one of the entrepreneurs.

But the biggest compliment we can give someone is, you remind me of me.

You're my role model.

I put you in.

So this is what we're talking about as kind of the next level here is I think that, yes, I want you to be your most charismatic self.

I want everyone, hopefully, who's listening to be inspired to be their warmest, most competent self.

But what a bigger gift, what a better way to be great, to gift other people to be their warmest and most competent self.

So that when you're sending an email and you say, hey, I'm introing Sarah, or we have Sarah on the call, or here's that quick email intro I promised to Sarah.

No priming words.

What if instead you thought, what's the warmest and most competent thing about both Sarah and the person I'm introducing to?

And you say, hey, I'd love you to meet Sarah.

She's been leading our marketing team for 10 years.

We are so lucky to have her.

She's a gem.

Lucky, gem, leader.

That is the perfect balance of warmth and competence.