Lewis Howes

And you are gifting that to both Sarah, the person you're interviewing to, and yourself.

And so I think our words are gifts.

And this doesn't have to be every email.

But in your most important emails, that audit that you send, count how many warm words are you using.

So warm words are words that trigger connection, trust, words that make you feel the warm and fuzzies.

They're very oxytocin words.

Count the number of competent words.

Efficient, productive, brainstorm, leverage, lead, streamline.

Those are all great competence words.

A funny note here is emojis.

Highly warm.

High warmth, right?

So emojis and exclamation points count as one warm word.

So if you have someone, and this happens a lot, where people send a highly warm email to an important person.

Hi friend, friend, warm word, exclamation point, two warm words.

I loved talking to you yesterday, three warm words.

It was so exciting to catch up, exciting, catch up, five warm words.

Heart emoji, heart, smiley face.

Now we're at seven warm words and we're one sentence in, right?

They wonder why they're not taken seriously.