Lewis Howes

So he undersignaled warmth, he undersignaled competence, and then was trying to dial up competence.

And you hear in the rest of the pitch,

And this money and then this.

And so he cannot get it back.

He could not get it back.

And so I think I watched that pitch and I break it down in the book of what happened to this brilliant guy who had one bad day.

And I think that if he, you know he scripted those answers, he prepared for that pitch, and he had really good verbal answers.

There was even a couple times where I think this thing happens for people who over-rehearse.

So if you have an interview or a presentation, what do you do?

You rehearse it, right?

You practice the perfect answer.

That can get in your way, though, because if you practice the perfect answer, this is exactly what happened to Semenov, and very highly intelligent people do this.

He would hear a question from a shark, usually a challenging question because they were like really pushing him on the deal.

And they didn't believe him.

No one believed him.

They all thought, oh, no, it's too crowded of a market.

It will never work.

They literally said that to him.

Okay, I have a ring on my front door.

And they literally said no.