Lewis Howes

Clarity is the foundation of follow-through.

Again, most people fail because they set goals without defining their why.

And there's a big distinction of what you need to do here.

They choose goals that sound good, goals that impress people, goals they think they should want because they see their friends doing these things and they say, ah, I'm gonna go do this because that's what I'm supposed to do.

Or it's because what I think I'm supposed to do.

But if a goal doesn't have meaning behind it for you, if it doesn't tap into your heart, your soul, for some reason,

You won't fight for it when life gets hard, when life is challenging.

It's kind of like my business.

There are ups and downs in business, but because I have a specific purpose, a specific why, which is to serve 100 million lives every single week to help them improve the quality of their life.

When things are challenging, when the industry changes, when the content doesn't work, when I don't get a guest that I want to book, when something's not working out, I care more about

my mission, the purpose, the why behind it, because I love it, that I'm willing to do what it takes week after week, 13 years every single week.

And I've been showing up every week for 13 years.

I haven't missed a week on this show.

And it's because I care about the why behind it.

And I keep transforming year after year.

But again, if a goal doesn't have meaning behind it for you, you won't fight for it when life gets harder, when it gets challenging, when you're going through a stressful time in your life.

And when I started this podcast, I didn't do it for numbers or recognition.

I literally did it because I wanted to learn from great people and help others improve their life as well.

And I was just like having so much fun.

I wasn't trying to make money originally.