Lewis Howes

You deserve it.

You deserve it.

Right. And so before you thought about buying a Tesla, you drive down the road, you don't really think about it. The second you're like, you know, I think I'm interested in a Tesla. What do you see everywhere?

Right. And so before you thought about buying a Tesla, you drive down the road, you don't really think about it. The second you're like, you know, I think I'm interested in a Tesla. What do you see everywhere?

Yes, everywhere.

Yes, everywhere.

My husband just bought a pickup truck. I never even noticed him. Now I'm like, there are baby blue pickup trucks everywhere. What is going on? That's the bouncer in your brain. And let me tell you how this works. There are only four things that automatically get through the bouncer in your brain, the RAS. Number one, your name.

My husband just bought a pickup truck. I never even noticed him. Now I'm like, there are baby blue pickup trucks everywhere. What is going on? That's the bouncer in your brain. And let me tell you how this works. There are only four things that automatically get through the bouncer in your brain, the RAS. Number one, your name.

So you've experienced being in a crowded place and somebody's like, you think you hear Louis and you're like, huh? Somebody call my name? That was the bouncer in your brain. The second thing that always gets let in is any threat to your safety. So there are loud noises all the time, but only ones in close proximity make you go like this. That was the bouncer in your brain letting it in.

So you've experienced being in a crowded place and somebody's like, you think you hear Louis and you're like, huh? Somebody call my name? That was the bouncer in your brain. The second thing that always gets let in is any threat to your safety. So there are loud noises all the time, but only ones in close proximity make you go like this. That was the bouncer in your brain letting it in.

The third thing. That gets let in is when you sense that your partner is interested in sex with you or somebody else. You're like, Chris, you know, stop looking at her. You know what I'm saying? You kind of pick up on the signals. That's the bouncer in your brain. And the fourth one, and this is where, this is the billion dollar thing that everybody needs to know.

The third thing. That gets let in is when you sense that your partner is interested in sex with you or somebody else. You're like, Chris, you know, stop looking at her. You know what I'm saying? You kind of pick up on the signals. That's the bouncer in your brain. And the fourth one, and this is where, this is the billion dollar thing that everybody needs to know.

The bouncer in your brain lets in whatever you think is important to you.

The bouncer in your brain lets in whatever you think is important to you.

So when you get intentional about telling your brain what's important to you, like I'm interested in a Tesla, your brain's literally like, oh, let all the Teslas in, come on in. Here's the downside to this. If you have told yourself that you are a bad person for the last 10 years, guess what your brain thinks is important? Examples that mean you're a bad person.

So when you get intentional about telling your brain what's important to you, like I'm interested in a Tesla, your brain's literally like, oh, let all the Teslas in, come on in. Here's the downside to this. If you have told yourself that you are a bad person for the last 10 years, guess what your brain thinks is important? Examples that mean you're a bad person.

So I'm going to give you a very specific example. So I personally don't think I'm a bad person. I don't think I'm perfect, but I know I do my best. I mean well. I don't have that story about myself at all. I used to, but I don't. And let's say I oversleep and I miss the dentist. I miss the dentist appointment. I'm like, ugh, I gotta pay the 25 bucks. I gotta reschedule that thing.

So I'm going to give you a very specific example. So I personally don't think I'm a bad person. I don't think I'm perfect, but I know I do my best. I mean well. I don't have that story about myself at all. I used to, but I don't. And let's say I oversleep and I miss the dentist. I miss the dentist appointment. I'm like, ugh, I gotta pay the 25 bucks. I gotta reschedule that thing.

That kind of blows. That's all I think. And then I go on. My daughter, who constantly beats herself up and says she's a bad person, this is a real example, by the way. She oversleeps, misses a dentist appointment, and it becomes, see, I always screw everything up. I'm always messing things up. Everything that gets let in confirms that you're a bad person.

That kind of blows. That's all I think. And then I go on. My daughter, who constantly beats herself up and says she's a bad person, this is a real example, by the way. She oversleeps, misses a dentist appointment, and it becomes, see, I always screw everything up. I'm always messing things up. Everything that gets let in confirms that you're a bad person.