Lily

Madison, Wisconsin. So the capital.

And as quick background, I grew up in the suburbs of Chicago, which yeah, Rob, you get it. Did not realize that it's a whole different world coming to Wisconsin in terms of like agriculture, cheese mostly. So I, a lot of this, I did come in with a fresh perspective, the cheese industry, which was really cool.

And as quick background, I grew up in the suburbs of Chicago, which yeah, Rob, you get it. Did not realize that it's a whole different world coming to Wisconsin in terms of like agriculture, cheese mostly. So I, a lot of this, I did come in with a fresh perspective, the cheese industry, which was really cool.

One of my first like full time professional jobs was in the Wisconsin cheese industry, specifically marketing and communication and a little bit of like lobbying law.

One of my first like full time professional jobs was in the Wisconsin cheese industry, specifically marketing and communication and a little bit of like lobbying law.

I'm the big cheese. Yes.

I'm the big cheese. Yes.

Okay. Well, like first thing I have to say is like the amount of puns that you've already maybe unintentionally said, but like, that's probably the worst part of the job was that everyone thought they were super unique and they'd be like, have a good time. And I'm like,

Okay. Well, like first thing I have to say is like the amount of puns that you've already maybe unintentionally said, but like, that's probably the worst part of the job was that everyone thought they were super unique and they'd be like, have a good time. And I'm like,

But so my expertise, quote unquote, to be very clear to anyone else from Wisconsin listening, I'm not saying I'm the ultimate cheese expert, but my viewpoint being in communications and kind of that being how the industry actually plays out. I'm glad that there's other people there who think that it's so interesting. I think one of the most compelling parts about it is that

But so my expertise, quote unquote, to be very clear to anyone else from Wisconsin listening, I'm not saying I'm the ultimate cheese expert, but my viewpoint being in communications and kind of that being how the industry actually plays out. I'm glad that there's other people there who think that it's so interesting. I think one of the most compelling parts about it is that

Yes, it's like a stereotype. Rob, I'm sure you know this. David, do you know about the cheesehead hats that people wear?

Yes, it's like a stereotype. Rob, I'm sure you know this. David, do you know about the cheesehead hats that people wear?

A wedge.

A wedge.

Oh, absolutely.

Oh, absolutely.

I love making the visuals. Thank you. And that's actually a whole company that produces those in Wisconsin. That could be its own thing. Okay. But like, so those stereotypes are real though. There's a whole debate over cheese curds. Should they be squeaky or should they be deep fried?

I love making the visuals. Thank you. And that's actually a whole company that produces those in Wisconsin. That could be its own thing. Okay. But like, so those stereotypes are real though. There's a whole debate over cheese curds. Should they be squeaky or should they be deep fried?

I agree. And you have to try both. When I went to the University of Wisconsin-Madison here as an undergrad, I didn't know that cheese soup is a thing. Oftentimes it's beer cheese soup. So in the dining halls they have, it's essentially nacho cheese with some broth thrown in.