Linda Bedwell

They wanna talk to one person.

They don't want to, you know, to be run through a phone tree.

to whoever you're going to talk to.

And amazingly, I equate that to the younger patient.

But you know what?

Some of those older patients, they're pretty busy, too.

A lot of them, you know, I come from Florida, so they're out there playing golf all day.

We're not going to interfere their golf days.

But they will look at their text messages.

So, yes, that communication tool is brilliant.

And it's not about, you know, just communication.

For patient satisfaction and patient experience, if they need to reschedule, let's do that sooner than later and just keep you on the schedule.

That's another important part of it.

It's not just cancellations.

It's are we going to be able to keep that patient moving forward?

You know, this is something I think about and deal with every single day because I do want to stay cutting edge.

I want to have the best technology at my fingertips and I want technologies that I can roll in that are not, you know, high maintenance or, you know, just going to take all my workforce to get something moved from one thing to another.

So, you know, for years I didn't have to worry about it because surgery centers weren't on anybody's radar.

They weren't going to make anything special for surgery centers.

We went out looking, I mean, for, I've been going to ASCA, you know, for 25 years, looking at the technology that's there every year.