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But if you think, you know what? I think I could run a marathon. You will try. You will want to try if you think it's prestigious enough. If you think, well, I think I can run a marathon, but in four hours, you know, then you'll start thinking about how can I achieve that? What kind of steps? And that feels good to think that I think I could achieve this. Then,

But if you think, you know what? I think I could run a marathon. You will try. You will want to try if you think it's prestigious enough. If you think, well, I think I can run a marathon, but in four hours, you know, then you'll start thinking about how can I achieve that? What kind of steps? And that feels good to think that I think I could achieve this. Then,

The problem is like, let's say you start, you know, you start thinking maybe I could run a marathon and running a marathon will be something which I think is an achievement. You start running and you think, actually, I'm pretty good. So now running a marathon is not enough. You will have to do it maybe under four hours or maybe more or maybe a better time. So the count will keep moving forward.

The problem is like, let's say you start, you know, you start thinking maybe I could run a marathon and running a marathon will be something which I think is an achievement. You start running and you think, actually, I'm pretty good. So now running a marathon is not enough. You will have to do it maybe under four hours or maybe more or maybe a better time. So the count will keep moving forward.

The problem is like, let's say you start, you know, you start thinking maybe I could run a marathon and running a marathon will be something which I think is an achievement. You start running and you think, actually, I'm pretty good. So now running a marathon is not enough. You will have to do it maybe under four hours or maybe more or maybe a better time. So the count will keep moving forward.

And your hedonic system kind of lied to you initially because your hedonic system told you initially, oh, if you reach this goal, you'll be happy, you know. But as you realize that you are able to reach this goal, maybe you can reach better. So if you can reach better, now the card has to move ahead. And now this initial goal is not enough anymore. And you want this additional goal further ahead.

And your hedonic system kind of lied to you initially because your hedonic system told you initially, oh, if you reach this goal, you'll be happy, you know. But as you realize that you are able to reach this goal, maybe you can reach better. So if you can reach better, now the card has to move ahead. And now this initial goal is not enough anymore. And you want this additional goal further ahead.

And your hedonic system kind of lied to you initially because your hedonic system told you initially, oh, if you reach this goal, you'll be happy, you know. But as you realize that you are able to reach this goal, maybe you can reach better. So if you can reach better, now the card has to move ahead. And now this initial goal is not enough anymore. And you want this additional goal further ahead.

And the problem, I totally understand people in your shows who says, why do I do that? Well, it's by design. We're designed to be like that. And we're designed to be like that. And we're designed not to anticipate. Because if you were to anticipate that, If you achieve the next goal, you'll get used to it and you think about another goal afterwards. Well, you'll be like, well, what are the points?

And the problem, I totally understand people in your shows who says, why do I do that? Well, it's by design. We're designed to be like that. And we're designed to be like that. And we're designed not to anticipate. Because if you were to anticipate that, If you achieve the next goal, you'll get used to it and you think about another goal afterwards. Well, you'll be like, well, what are the points?

And the problem, I totally understand people in your shows who says, why do I do that? Well, it's by design. We're designed to be like that. And we're designed to be like that. And we're designed not to anticipate. Because if you were to anticipate that, If you achieve the next goal, you'll get used to it and you think about another goal afterwards. Well, you'll be like, well, what are the points?

I work hard and I may as well just enjoy life as it is now.

I work hard and I may as well just enjoy life as it is now.

I work hard and I may as well just enjoy life as it is now.

It's exactly that. If you think that it's very important to have this next promotion, this promotion will give you status and prestige and income, that you think that's what I want in life, then you work very hard for it. But actually, in reality, once you have it, six months later, it says, okay, what next? Next challenge, actually I could do better, et cetera.

It's exactly that. If you think that it's very important to have this next promotion, this promotion will give you status and prestige and income, that you think that's what I want in life, then you work very hard for it. But actually, in reality, once you have it, six months later, it says, okay, what next? Next challenge, actually I could do better, et cetera.

It's exactly that. If you think that it's very important to have this next promotion, this promotion will give you status and prestige and income, that you think that's what I want in life, then you work very hard for it. But actually, in reality, once you have it, six months later, it says, okay, what next? Next challenge, actually I could do better, et cetera.

If you anticipate that initially, if you anticipate that the cart is always going to move forward beyond you, beyond your reach, then that's not motivating anymore to reach the next step because you know that the same process will repeat.

If you anticipate that initially, if you anticipate that the cart is always going to move forward beyond you, beyond your reach, then that's not motivating anymore to reach the next step because you know that the same process will repeat.

If you anticipate that initially, if you anticipate that the cart is always going to move forward beyond you, beyond your reach, then that's not motivating anymore to reach the next step because you know that the same process will repeat.