Lisa Bodell

But what I was really good at was selling their ideas. And so I wanted to teach people how to be more creative or more innovative. It was just when the term innovation was coming into vogue. And I started off on my own, actually, after being in advertising for several years, because I said, I need to teach people how to do this.

But what I was really good at was selling their ideas. And so I wanted to teach people how to be more creative or more innovative. It was just when the term innovation was coming into vogue. And I started off on my own, actually, after being in advertising for several years, because I said, I need to teach people how to do this.

And that's what made me start, was actually consulting and teaching people how to get better ideas. Early in my career then, when I owned my business, I also met somebody who was a futurist. And I thought, these people have great ideas. What is a futurist? And this is before anyone even talked about futurists.

And that's what made me start, was actually consulting and teaching people how to get better ideas. Early in my career then, when I owned my business, I also met somebody who was a futurist. And I thought, these people have great ideas. What is a futurist? And this is before anyone even talked about futurists.

I met a guy, his name was Andy Hines, and he was the head futurist at Dow Chemical Company here in the States. And I said, what do you do? What is a futurist? He taught me about how there is a structured way that you can approach change and actually drive it rather than react to it. I became a futurist. I studied futuring. It's called foresight. I got my certificate in it.

I met a guy, his name was Andy Hines, and he was the head futurist at Dow Chemical Company here in the States. And I said, what do you do? What is a futurist? He taught me about how there is a structured way that you can approach change and actually drive it rather than react to it. I became a futurist. I studied futuring. It's called foresight. I got my certificate in it.

I worked with all the top people who teach it around the world. And that made me a better idea and creative person. And I brought that to my company, Future Think, as how we can help people better manage change and respond to change as well as drive it. And I think that's what makes my business different than others. It's not just about creativity and coming up with ideas.

I worked with all the top people who teach it around the world. And that made me a better idea and creative person. And I brought that to my company, Future Think, as how we can help people better manage change and respond to change as well as drive it. And I think that's what makes my business different than others. It's not just about creativity and coming up with ideas.

It's how you actually react as well as prepare for change. And that's what we're good at teaching. So that's what I do.

It's how you actually react as well as prepare for change. And that's what we're good at teaching. So that's what I do.

It was risky. I think you have to have a stomach for it, as they say. You have to be able to be prepared that you are your own safety net. When you work at a big company, there is lots of other people to support you. You are making change with somebody else's money. And you are taking measured risks within what we say guardrails.

It was risky. I think you have to have a stomach for it, as they say. You have to be able to be prepared that you are your own safety net. When you work at a big company, there is lots of other people to support you. You are making change with somebody else's money. And you are taking measured risks within what we say guardrails.

And if you fail, there's some level of, it's okay, you're not going to lose your job. When you're an entrepreneur, all that goes away. It's your money, it's your risk, and it's your reward. And it's all up to you, 100%. You have to really have confidence. You have to be a risk taker.

And if you fail, there's some level of, it's okay, you're not going to lose your job. When you're an entrepreneur, all that goes away. It's your money, it's your risk, and it's your reward. And it's all up to you, 100%. You have to really have confidence. You have to be a risk taker.

You have to be an idea person and you have to be willing to pivot a lot because everyone thinks that the future of creating your destiny is a straight line and it is the squiggliest, windiest road that goes back and forth that you've ever seen. And I think that it takes a certain type of person to be able to do that. I think at first it was a lot. It was blind faith, as they say.

You have to be an idea person and you have to be willing to pivot a lot because everyone thinks that the future of creating your destiny is a straight line and it is the squiggliest, windiest road that goes back and forth that you've ever seen. And I think that it takes a certain type of person to be able to do that. I think at first it was a lot. It was blind faith, as they say.

It was a big leap. But I'm glad I did it because I'm in control of my life, not someone else.

It was a big leap. But I'm glad I did it because I'm in control of my life, not someone else.

Never. No, I don't know many entrepreneurs that, true entrepreneurs that ever say, oh, I'm just going to go back. No, they do. Like people go back and forth like that's their exit or it didn't work out. They go back for a little bit because of money, right? But they eventually leave. They have... You know what they say, they have to scratch that itch.

Never. No, I don't know many entrepreneurs that, true entrepreneurs that ever say, oh, I'm just going to go back. No, they do. Like people go back and forth like that's their exit or it didn't work out. They go back for a little bit because of money, right? But they eventually leave. They have... You know what they say, they have to scratch that itch.