Lisa Bodell

They always are itching to do something different. And the appeal of being on their own and creating something that they can say, I did that, is usually so strong that people don't stay at companies very long.

They always are itching to do something different. And the appeal of being on their own and creating something that they can say, I did that, is usually so strong that people don't stay at companies very long.

Hmm. I think you have to always have a plan. My original thought was I'm going to teach people how to be. I think everyone is creative, not just certain people within companies. And back then, that was the thinking, which is we're in advertising. Only certain people that sit in the creative department could be creative thinkers. And we all know now, 25, 30 years hence, that's wrong, right?

Hmm. I think you have to always have a plan. My original thought was I'm going to teach people how to be. I think everyone is creative, not just certain people within companies. And back then, that was the thinking, which is we're in advertising. Only certain people that sit in the creative department could be creative thinkers. And we all know now, 25, 30 years hence, that's wrong, right?

Everyone needs to be innovative within a company, whether it's procurement or legal or product development. Everyone has a role. And my vision early on was just that. And it proved to be right. How I did it is very different then than it is now. It used to be teaching people in workshops. I still do that. But now I've written books. I have on-demand courses. I keynote. So there's coach.

Everyone needs to be innovative within a company, whether it's procurement or legal or product development. Everyone has a role. And my vision early on was just that. And it proved to be right. How I did it is very different then than it is now. It used to be teaching people in workshops. I still do that. But now I've written books. I have on-demand courses. I keynote. So there's coach.

There's many different ways that I go about it. So it's evolved over time. I think that's the best entrepreneurs is and this relates to futuring. So I'll segue into that a little bit. They know when to pivot because nothing stays the same. You have to be ready to adapt to the cultural zeitgeist. So, for example, we used to teach courses that were several days long. Now, are you kidding?

There's many different ways that I go about it. So it's evolved over time. I think that's the best entrepreneurs is and this relates to futuring. So I'll segue into that a little bit. They know when to pivot because nothing stays the same. You have to be ready to adapt to the cultural zeitgeist. So, for example, we used to teach courses that were several days long. Now, are you kidding?

People want them in an hour or less. Things have rapidly changed. We had to respond to that. That's actually what futurists do. They don't just teach people how to respond to change, but they do it themselves. Futuring is about realizing there are multiple possible futures. There's not one.

People want them in an hour or less. Things have rapidly changed. We had to respond to that. That's actually what futurists do. They don't just teach people how to respond to change, but they do it themselves. Futuring is about realizing there are multiple possible futures. There's not one.

And so you think through different scenarios that could be in the next five, 10 or 15 years, and you prepare for them. And you say, if this happens, this is what we could be. If this happens, this is what we could be. And these are the things I would need to do. I would need different staff. I would need different technology. I would need different investment.

And so you think through different scenarios that could be in the next five, 10 or 15 years, and you prepare for them. And you say, if this happens, this is what we could be. If this happens, this is what we could be. And these are the things I would need to do. I would need different staff. I would need different technology. I would need different investment.

And what's nice about that is thinking through different scenarios helps you prepare for change. And actually, how do I want to say it? You're more resilient as a result.

And what's nice about that is thinking through different scenarios helps you prepare for change. And actually, how do I want to say it? You're more resilient as a result.

Yeah, we can talk about that. It is very trendy, but no one, the people that call themselves that, that are really about trend spotting, that's not futuring. They just say they're futurists because that makes them, that tries to elevate them and like their predictor, like they're business psychics. Anyone that is a true futurist, like myself,

Yeah, we can talk about that. It is very trendy, but no one, the people that call themselves that, that are really about trend spotting, that's not futuring. They just say they're futurists because that makes them, that tries to elevate them and like their predictor, like they're business psychics. Anyone that is a true futurist, like myself,

has studied foresight and there are models and tools and approaches to it. It's not just reading about the latest trends and having your clients jump on them. That's a waste of time and money. It's about teaching your clients about hunting grounds, opportunities, multiple scenarios so they can prepare for change. It's a studied approach to the future. It's not, I don't know, reading about trends.

has studied foresight and there are models and tools and approaches to it. It's not just reading about the latest trends and having your clients jump on them. That's a waste of time and money. It's about teaching your clients about hunting grounds, opportunities, multiple scenarios so they can prepare for change. It's a studied approach to the future. It's not, I don't know, reading about trends.

That's a big difference.

That's a big difference.