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Lisa Johnson

Lisa Johnson

๐Ÿ‘ค Speaker
409 total appearances

Appearances Over Time

Podcast Appearances

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And it's definitely transformed me, but I believe in it more than some of the things I'm doing.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

I still think one-to-many is really important, but what I'd like to see happen to that eventually is,

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

We are taking less people in it now.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

We're having less affiliates.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And I don't want a group of 1,600 people ever again.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

I want smaller groups.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

But eventually, I want one too many to become free because of the other work I'm doing.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And that can't happen yet.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

But in a couple of years, hopefully, we'll be able to.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

Yes.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

Yeah, and everything's changed to impact this year.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

So because we changed all our focus to impact, that changed some things purposely.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

So we went from 4 million.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

We've had 4 million every year.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

This year we said we're not going for 4 million.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

We're going for impact.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And that will mean less money because, you know, we're not going for the big amounts.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

We finished on 2.8, so significantly less.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

But we had planned for it.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

So that's cool.