Lisa Johnson

And I think it might even get less again.

Like my focus isn't in that anymore.

And because of what you focus on grows, my focus is on impact and with making other people money.

And I think for the first few years, the focus was on making me money.

And other people were making money because of that, because that's the thing I taught.

Now it will be on other people making money that works for their life and not in a way that completely burns himself out and in a way that feels aligned.

But it won't just be about money.

There is so much coming in with AI that.

I've realized my true focus now has to be the thing that I've done really well in this industry is creating a personal brand a really strong personal brand if you don't have a personal brand that's really strong in 2026-27 you won't have a business because of AI and so I want businesses to be able to still be here these small businesses um and so that's where I have to help people now

I was.

I'm not now.

No, he had a very strong personal brand for years.

He did the hard work.

He also, inside information, spent five million on ads like that.

let's not pretend it wasn't a machine.

It was a machine.

Yes, and are very clear on what your personal brand is.

And I think the biggest issue I see in this industry is people aren't clear on what their personal brand is.

They think they have a personal brand because they're on social media.

That's not a personal brand.