Lisa Johnson

There's so much more that goes into being a leader or being an expert and being seen as that.

And that's really where my focus is going to need to be for the next couple of years to make sure that people...

Yes, exactly that.

And the ones of us that have, that's why we've weathered the market that we have out there now.

But I'm seeing faltering.

I'm seeing people faltering because their personal brand isn't strong enough.

It won't take much to make it strong enough.

And so I'm more interested in doing that for people than anything right now.

So actually... I'm attracting a more aligned client, for sure.

People that have been in business and they have generally been doing something and they've been okay, they've been successful in.

Sometimes they've been very successful in.

And then they want to change, but they don't know how to.

They want to do something different.

Their heart isn't in what they were doing, but they need to know how to take their personal brand on that journey.

and how to make it very strong.

And I love helping those people because they already know how to do the things.

They just need the help in turning it.

And I've been helping a lot of seven and eight figure business owners who I once was taught by to do this, which has been really fun.

tested PR for themselves or invested in it like what's the one piece of advice yeah I would just say to give it a go because here's the thing you might not get it right at the beginning and that's okay and you might evolve and you might change and you might regret some of the stories or whatever but until you do something you can't learn from it or know how you feel about it so just go for it like don't don't tell yourself like you're too early or any of those things because

No one really is.