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Lisa Johnson

Lisa Johnson

๐Ÿ‘ค Speaker
409 total appearances

Appearances Over Time

Podcast Appearances

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And they'd come over to do a whole story on me and how I'm the breadwinner.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And Sam is the person, you know, our roles are reversed.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

He looks after the kids.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

He does the cooking.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

But they actually put a picture of me sitting on the sofa with a remote control pointing at the TV.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And with the headline, I do nothing, he does everything.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And so they twisted it a bit.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And so I could see they want the rage bait because it gets engagement.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

But if people read the article, then they could see that actually that wasn't quite how it was.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

But a lot of people just read headlines, don't they?

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

I think you have to either accept that it does that, and I definitely did that for a while, or get to a point where you can be choosy about the press you're in.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

So I now, I turn down the Sun and the Mail every week, and the Mirror.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

I won't go in any of them, just because it's not the right place for me.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And it is, it was.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

Before and it's not now.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And I think that you can be picky about the press you want to be in.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

I'm not somebody that needs, you know, I need to be in hundreds of press all the time.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

I'd much rather be in 10 amazing ones in a year than hundreds.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And that's a strategy.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

Because some of my clients are in the mail and the sun and they get a lot of that and they don't care.