Liz Pierce

And even if the customer's upfront deal may be smaller than what we might get in another vertical, if they end up staying three times as long,

that ends up being a better deal for both parties.

And so we're weighing those things side by side.

Yeah.

We actually just hired our first business analyst.

Um, she started about a month ago, so she's, she's the most in demand person at the company right now.

Um, yeah, I think there's a combination of, you know, your gut telling you what things to look at and then using data to make a decision one way or the other.

So not every, you know, you could analyze

your business to death and not be paying attention to the right thing.

We're looking to do more sophisticated analysis around things like which precise types of usage behavior lead to either a conversion or retention or growth activity that we may not be aware of.

Even at our age and stage, it's hard to get really precise engagement metrics that are truly meaningful.

And the ones that we've typically used may not be the right ones at all.

So I think we're coming up on the point where we'll be able to look with the help of new team members at trying to correlate in-app usage to customer behavior.

Yeah.

So what we need to happen is a light bulb moment around the fact that you don't put start dates into liquid planner.

You don't put finished dates into liquid planner.

You drag and drop things into the right order.

The schedule is going to recalculate automatically.

And so we want to get people to reorder work, observe the schedule itself changing based on that action and realize that, oh, this is me not having to go manually update every single date in my plan.

liquid planner is doing it for me.