Lloyd Blankfein

And I think there'll be a lot of negative backlash, you know, to them.

I guess, what advice do you have for the leaders of an open AI or Anthropic or maybe Elon, you know, for how to navigate, you know, through that, even from a communications perspective?

Well, I think one of the things, and I learned this the hard way, one of the things that we didn't do is we were a wholesale firm.

We didn't have, you know, go get a mortgage from Goldman Sachs, go open a checking account at Goldman Sachs, or any local Goldman Sachs branch.

It doesn't exist.

So people didn't know us.

Institutions knew us, companies knew us, governments knew us.

We were the biggest in that world.

We didn't advertise ourselves.

We had a whole PR department to get our name out of the paper.

It turns out we were too important, too influential, too big to be anonymous.

Yep.

Especially in a crisis and especially to do, to come out of a crisis as well as we did.

Yep.

And so nature pours a vacuum and the, you know, and the official sector report us, what are we going to do?

Kick the, kick the shit out of Lehman Brothers, which didn't exist anymore, Bear Stearns, or how about the big commercials banks that lost $50 billion, literally those amounts in the crisis.

We were there.

And also, my predecessor at that point was Secretary of Treasury.

And a lot of the government officials there, by the way, doing a great job, were going.

And so we were that kind of target.