Loni Stark

how they influence AI to have the information they need, but also think favorably and recommend you to the right customers.

Yes, currently it does.

Who knows where IAI is going?

But for now, what we've seen is that humans are actually the bar has set higher, meaning humans need more emotive, more interesting things to actually come to your website.

You mentioned that you are annoyed when you have to click through to a website.

But there are times when people want to click through to a website if it provides beautiful imagery, other deeper information, right?

No one is sending their agents to Disneyland is how I put it.

So brands need to think about how they make their experiences better for humans.

Second, though,

is a new part, which is how do they feed the information needed for AI agents?

And what we've seen at least work here is one, lots of facts, right?

They want claims that are in place.

Two is ideally verifiable.

Verifiable in terms of external reviews, testimonials, or even content published to third party sites.

And then finally, I think a deeper content strategy.

So whereas when we optimize for humans, we really make sure that the flow was clear and that people got what they needed.

With AI, they want the whole corpus of information and they love to get that so they can synthesize it and then in conversations with you, be able to pull it all together.

Yes.

What people don't really appreciate as brands, as businesses, is the scale that this needs to happen at.

I talked to one person and they were saying, well, I checked a couple of things in ChatGPT and it seems completely random.