Loni Stark

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So the model that we recommend that marketers and businesses think about is that there's a lot of discussion about how AI can help within an organization for productivity.

And we provide agents for that as well as Adobe.

However, in this case, it's about AI as your audience.

So how do you make sure you're providing information to AI?

And there's

four things that we think marketers need to look at, which is very much baked into our latest product innovations.

One is, can AI find your content?

About 80% of the companies we work with, they have content out there for humans, AI can't read it.

Two is brand clarity.

How does AI understand your brand?

So if you are a brand that's focused on value conscious versus luxury,

Is that coming across in the recommendations?

Third is brand authority.

So what's important here is just like people, when you say, Sean, you're great, I'm also checking with other people, whether they know you, what's happening.

Similarly, AI is doing that too.

And then fourth is, can it be trusted?

So does AI then ultimately recommend you?

So similar to humans, now brands need to think about