Loren Wilson

And that's why we've either invested or worked to launch new product lines that I mentioned earlier.

With tech, with solutions, and everything revolves around video advertising primarily and solutions for publishers primarily.

Yeah, so it's, you know, it's hundreds of millions of impressions every month.

You know, there's a lot of traffic that goes through.

So, you know, in the billions of opportunities, as we call it, that goes through there and then monetizing, you know, hundreds of millions of impressions for video advertising each month.

Ad dollars?

Yeah, more or less.

So a lot of this comes from the programmatic channel.

Right.

And so you're set up in one of the platforms like AOL, like Rubicon, et cetera.

And so there are deals that are being made.

And so, you know, a Geico advertiser, you may be talking to their agency, you may be talking to them directly and they want to get access to a certain amount of volume for a certain type of inventory.

Right.

So and we're talking primarily video for our business.

And so we set up those connections through those platforms, sell the inventory that we have available to a Geico-type advertiser, and we're off and running.

So it's not quite the old traditional I.O.-type business that it used to be, but programmatic works in many ways.

There are some advantages to it, and that's primarily how we do transactions.

Yeah, so it's probably a pretty wide range.

You know, the CPMs for video are quite a bit higher, oftentimes three to ten times higher than standard display.

So, you know, you're oftentimes talking about, you know, double digits, CPMs.