Loren Wilson

So, you know, wide range, you know, you know, certain types of inventory.

Mobile, for some reason, is still on the lower end of the CPM spectrum.

So you might see CPMs range from, you know, somewhere around four to five dollars all the way up to, you know, 20 plus dollars.

Yeah, okay, gotcha.

So we work on more of a percentage of the overall revenue.

So we're talking 20%, 25% margins typically.

Yeah.

So our revenue is is well into the eight figures.

So, you know, we're recording that as revenue that that ultimately gets paid from us.

The 20 percent is ultimately what we keep to operate our business.

Yeah.

Yeah.

So it's, you know, that that classification.

Right.

When you listen to some of the public companies out there like Google and Yahoo back in the day, you know, they I think would describe it as like X tack.

Right.

The tack meaning the traffic acquisition costs.

Right.

So you're right.

The the actual revenue number, which is ultimately the, you know, the dollars that flow through and get paid from the advertisers.