Loren Wilson

It is a very high number.

And then a lot of that goes out to, you know, to your publishing partners.

So, yeah, that's where it's at.

Well, the ad network is a very healthy business.

It helps support the investments in other areas.

It provides a value.

It provides the opportunity for advertisers to get access to a lot of volume because we're aggregating a lot of different supply partners and

You know, QPS and volume seems to be as important as anything in the ad ecosystem.

Oftentimes, you know, you hear things related to quality.

And when you approach advertisers with things that are pristine quality, but it's on the lower end of the volume spectrum, a lot of times it gets ignored or dismissed entirely.

And so volume is a big part of that.

That's where ad networks play a pretty big role in the ad ecosystem to be able to provide that volume.

So

We think we win the battle by diversifying and being able to provide value in many different areas.

While it sounds like there are a lot of things that we're juggling, it is still very focused.

We're focused on solutions for publishers in the video space.

When we look at the challenges that publishers have, it's

obviously, monetization.

And so we can come in and we can help there.

And it's a lot of different individual issues related to tech.