Loren Wilson

And so we come in with a few tech solutions that allow them to increase yield, to get access to more inventory that they can sell, whether it's in our marketplace or their direct sales staff going out and selling it.

Access and creating more inventory is a big thing.

And that's also what our studio does.

And these things all start to... How many people are in your studio, by the way?

So we've got more of like what we consider kind of a virtual studio to where we can go in and offer video creation on a budget.

So we've got about 200 contributors across the country.

These are freelancers.

These are freelancers that are mobile and can be anywhere that we need to be.

Otherwise, we've got a very small team of about three folks that are running them.

You know, 90% of the publishers that we're working with have their own studio in-house.

And they're coming to us because they can't keep up with the amount of work that they have, right?

They want to be able to do more videos and create more videos, which leads to more video inventory because there is some success with their sales teams to be able to go out and sell that.

So, you know, I don't think it's a bad strategy to incorporate your own studio, your own staff to be able to execute on that strategy.

What I would caution is just getting overextended.

It's very expensive to do that.

And so if you're a midsize publisher that is going to take a big gamble to invest in a staff and a studio, you may think twice because there are other good solutions out there.

And that's where we come in and fill that fill that gap.

I am reading the Twitter book right now.

So the Nick Bilton book about Twitter, I'm about a paragraph in.

So I'm going to say that's the current one and the last one.