Lorianne
👤 PersonPodcast Appearances
So three within 24 hours.
So three within 24 hours.
Awesome. Thank you so much. I really appreciate it.
Awesome. Thank you so much. I really appreciate it.
Hi, thank you so much for all your content you make. My name is Lorianne and I sell personal finance courses and coaching to women. We do 34 women. Pardon?
Hi, thank you so much for all your content you make. My name is Lorianne and I sell personal finance courses and coaching to women. We do 34 women. Pardon?
Four women.
Four women.
With a plus sign. Screw the guys.
With a plus sign. Screw the guys.
You know, they can learn from someone else.
You know, they can learn from someone else.
So we do $30 million in revenue. That ends. Thank you. I would like to be at I don't know revenue, which comes to my question. That's right. And what is stopping me is our CAC to LTV ratio. All right. Both CAC is too high. Got the team working on volume right now. LTV is too low.
So we do $30 million in revenue. That ends. Thank you. I would like to be at I don't know revenue, which comes to my question. That's right. And what is stopping me is our CAC to LTV ratio. All right. Both CAC is too high. Got the team working on volume right now. LTV is too low.
And... AOV is too low on our front end. So I think it's actually a cash flow constraint potentially, but I'm a little confused on where exactly to go to work.
And... AOV is too low on our front end. So I think it's actually a cash flow constraint potentially, but I'm a little confused on where exactly to go to work.
And then acquisition costs like $1,500 on the client. And then we have a back end that's $10K, has a 7% upgrade rate. Yeah, it's low. Outsourced sales team right now. And so LTV is like $2,400. Yeah, that's a problem. Yes.
And then acquisition costs like $1,500 on the client. And then we have a back end that's $10K, has a 7% upgrade rate. Yeah, it's low. Outsourced sales team right now. And so LTV is like $2,400. Yeah, that's a problem. Yes.
Okay. We have them on the back end. We don't have them on the front end.
Okay. We have them on the back end. We don't have them on the front end.
Okay. Okay. And so just one more question as that's like a longer term solution, right? That's going to take time.
Okay. Okay. And so just one more question as that's like a longer term solution, right? That's going to take time.
To bring a sales team in house and really optimize that process.
To bring a sales team in house and really optimize that process.
Just the time it'll take to find a sales leader and recruit and like shift leads from the.
Just the time it'll take to find a sales leader and recruit and like shift leads from the.
Okay.
Okay.
Okay, cool. So action on that immediately. And then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep lead flow coming into the back end.
Okay, cool. So action on that immediately. And then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep lead flow coming into the back end.
Not that much lower.
Not that much lower.
Okay. Thank you.
Okay. Thank you.
Hi, thank you so much for all your content you make. My name is Laurieann and I sell personal finance courses and coaching to women. We do 30- For women. Pardon?
Hi, thank you so much for all your content you make. My name is Laurieann and I sell personal finance courses and coaching to women. We do 30- For women. Pardon?
With a plus sign.
With a plus sign.
Hi, thank you so much for all your content you make. My name is Lorianne, and I sell personal finance courses and coaching to women. We do 30 million.
Hi, thank you so much for all your content you make. My name is Lorianne, and I sell personal finance courses and coaching to women. We do 30 million.
With a plus sign.
With a plus sign.
You know, they can learn from someone else.
You know, they can learn from someone else.
So we do 30 million in revenue. Badass. Thank you. I would like to be at I don't know revenue, which comes to my question. Okay.
So we do 30 million in revenue. Badass. Thank you. I would like to be at I don't know revenue, which comes to my question. Okay.
um and what is stopping me is our cact ltd ratio okay so both cac is too high got the team working on volume right now um ltd is too low okay and aov is too low on our front end okay i think it's actually a cash flow maybe straight potentially but i'm a little i'm a little confused on where like exactly to go to work okay how do you acquire customers right now
um and what is stopping me is our cact ltd ratio okay so both cac is too high got the team working on volume right now um ltd is too low okay and aov is too low on our front end okay i think it's actually a cash flow maybe straight potentially but i'm a little i'm a little confused on where like exactly to go to work okay how do you acquire customers right now
You know, they can learn from someone else.
You know, they can learn from someone else.
uh primarily meta so it's all paid ads yeah okay so all paid ads and you're running to what a webinar 2k webinar okay are you are you have a low ticket offer before the webinar are you charging like something as like a self-liquidating offer on the front free webinar no never done a self-liquidating okay so free webinar on the front end you have a two thousand dollar offer okay then what two thousand dollars or 12 month payment plan for two hundred dollars a month which is why our aov is like nine dollars got it um
uh primarily meta so it's all paid ads yeah okay so all paid ads and you're running to what a webinar 2k webinar okay are you are you have a low ticket offer before the webinar are you charging like something as like a self-liquidating offer on the front free webinar no never done a self-liquidating okay so free webinar on the front end you have a two thousand dollar offer okay then what two thousand dollars or 12 month payment plan for two hundred dollars a month which is why our aov is like nine dollars got it um
and then acquisition costs like 1500 on the client. And then we have a backend that's 10K, has a 7% upgrade rate. Yeah, it's low, outsourced sales team right now. And so LTV is like 2400. Yeah, that's a problem. Yes.
and then acquisition costs like 1500 on the client. And then we have a backend that's 10K, has a 7% upgrade rate. Yeah, it's low, outsourced sales team right now. And so LTV is like 2400. Yeah, that's a problem. Yes.
Yes, okay, great.
Yes, okay, great.
Oh, for the sales calls.
Oh, for the sales calls.
Okay, so just one more question. That's like a longer-term solution, right?
Okay, so just one more question. That's like a longer-term solution, right?
To bring the sales team in-house and really optimize that process.
To bring the sales team in-house and really optimize that process.
Just the time it'll take to find a sales leader and recruit and shift leads from the... You need to hire one person.
Just the time it'll take to find a sales leader and recruit and shift leads from the... You need to hire one person.
Okay, cool. So an action on that immediately. And then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep like lead flow coming into the back.
Okay, cool. So an action on that immediately. And then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep like lead flow coming into the back.
So we do 30 million in revenue. Thank you. I would like to be at, I don't know revenue, which comes to my question. And what is stopping me is our CAC to LTV ratio. CAC is too high. Got the team working on volume right now. LTV is too low. And AOV is too low on our front end. So I think it's actually a cashflow.
So we do 30 million in revenue. Thank you. I would like to be at, I don't know revenue, which comes to my question. And what is stopping me is our CAC to LTV ratio. CAC is too high. Got the team working on volume right now. LTV is too low. And AOV is too low on our front end. So I think it's actually a cashflow.
Yes, okay great.
Yes, okay great.
For the sales calls.
For the sales calls.
Okay, so just one more question. That's like a longer-term solution, right?
Okay, so just one more question. That's like a longer-term solution, right?
To bring the sales team in-house and really optimize that process.
To bring the sales team in-house and really optimize that process.
Just the time it'll take to find a sales leader and recruit and shift leads from the... You need to hire one person.
Just the time it'll take to find a sales leader and recruit and shift leads from the... You need to hire one person.
Okay, cool, so action on that immediately and then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep like lead flow coming into the back end.
Okay, cool, so action on that immediately and then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep like lead flow coming into the back end.
maybe straight potentially, but I'm a little, I'm a little confused on where like exactly to go to work.
maybe straight potentially, but I'm a little, I'm a little confused on where like exactly to go to work.
Uh, primarily meta.
Uh, primarily meta.
A webinar, 2k webinar.
A webinar, 2k webinar.
No, never done a self liquidating.
No, never done a self liquidating.
Then what? $2,000 or 12 month payment plan for $200 a month, which is why our AOV is like $900.
Then what? $2,000 or 12 month payment plan for $200 a month, which is why our AOV is like $900.
Um, and then acquisition costs like 1500 on the client. And then we have a backend that's 10 K has a 7%, um,
Um, and then acquisition costs like 1500 on the client. And then we have a backend that's 10 K has a 7%, um,
Yeah, it's low outsourced sales team right now. And so LTV is like 2400. Yeah, that's a problem. Yes.
Yeah, it's low outsourced sales team right now. And so LTV is like 2400. Yeah, that's a problem. Yes.
So three within 24 hours.
Awesome. Thank you so much. I really appreciate it.
Hi, thank you so much for all your content you make. My name is Lorianne and I sell personal finance courses and coaching to women. We do 34 women. Pardon?
Four women.
With a plus sign. Screw the guys.
You know, they can learn from someone else.
So we do $30 million in revenue. That ends. Thank you. I would like to be at I don't know revenue, which comes to my question. That's right. And what is stopping me is our CAC to LTV ratio. All right. Both CAC is too high. Got the team working on volume right now. LTV is too low.
And... AOV is too low on our front end. So I think it's actually a cash flow constraint potentially, but I'm a little confused on where exactly to go to work.
And then acquisition costs like $1,500 on the client. And then we have a back end that's $10K, has a 7% upgrade rate. Yeah, it's low. Outsourced sales team right now. And so LTV is like $2,400. Yeah, that's a problem. Yes.
Okay. We have them on the back end. We don't have them on the front end.
Okay. Okay. And so just one more question as that's like a longer term solution, right? That's going to take time.
To bring a sales team in house and really optimize that process.
Just the time it'll take to find a sales leader and recruit and like shift leads from the.
Okay.
Okay, cool. So action on that immediately. And then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep lead flow coming into the back end.
Not that much lower.
Okay. Thank you.
Hi, thank you so much for all your content you make. My name is Laurieann and I sell personal finance courses and coaching to women. We do 30- For women. Pardon?
With a plus sign.
Hi, thank you so much for all your content you make. My name is Lorianne, and I sell personal finance courses and coaching to women. We do 30 million.
With a plus sign.
You know, they can learn from someone else.
So we do 30 million in revenue. Badass. Thank you. I would like to be at I don't know revenue, which comes to my question. Okay.
um and what is stopping me is our cact ltd ratio okay so both cac is too high got the team working on volume right now um ltd is too low okay and aov is too low on our front end okay i think it's actually a cash flow maybe straight potentially but i'm a little i'm a little confused on where like exactly to go to work okay how do you acquire customers right now
You know, they can learn from someone else.
uh primarily meta so it's all paid ads yeah okay so all paid ads and you're running to what a webinar 2k webinar okay are you are you have a low ticket offer before the webinar are you charging like something as like a self-liquidating offer on the front free webinar no never done a self-liquidating okay so free webinar on the front end you have a two thousand dollar offer okay then what two thousand dollars or 12 month payment plan for two hundred dollars a month which is why our aov is like nine dollars got it um
and then acquisition costs like 1500 on the client. And then we have a backend that's 10K, has a 7% upgrade rate. Yeah, it's low, outsourced sales team right now. And so LTV is like 2400. Yeah, that's a problem. Yes.
Yes, okay, great.
Oh, for the sales calls.
Okay, so just one more question. That's like a longer-term solution, right?
To bring the sales team in-house and really optimize that process.
Just the time it'll take to find a sales leader and recruit and shift leads from the... You need to hire one person.
Okay, cool. So an action on that immediately. And then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep like lead flow coming into the back.
So we do 30 million in revenue. Thank you. I would like to be at, I don't know revenue, which comes to my question. And what is stopping me is our CAC to LTV ratio. CAC is too high. Got the team working on volume right now. LTV is too low. And AOV is too low on our front end. So I think it's actually a cashflow.
Yes, okay great.
For the sales calls.
Okay, so just one more question. That's like a longer-term solution, right?
To bring the sales team in-house and really optimize that process.
Just the time it'll take to find a sales leader and recruit and shift leads from the... You need to hire one person.
Okay, cool, so action on that immediately and then while we're doing the recruiting and getting that person up to speed, just keep spending basically as much as we can afford to spend on the front end to keep like lead flow coming into the back end.
maybe straight potentially, but I'm a little, I'm a little confused on where like exactly to go to work.
Uh, primarily meta.
A webinar, 2k webinar.
No, never done a self liquidating.
Then what? $2,000 or 12 month payment plan for $200 a month, which is why our AOV is like $900.
Um, and then acquisition costs like 1500 on the client. And then we have a backend that's 10 K has a 7%, um,
Yeah, it's low outsourced sales team right now. And so LTV is like 2400. Yeah, that's a problem. Yes.