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So we have two different masterminds.

One of them is called Black Label and the other one is called Lucre.

One of them is, they're both very specific to the person that we're trying to attract.

Black Label is for people that are building media properties and also

selling merchandise their own brand service or product attached to that media property and Lucre is for people that are building a software as a service business.

Both are also tied into you have to be making a minimum of a million dollars to be a member and they're both paid masterminds as well.

But I can talk as we go on how you can build your own mastermind for every blogger and person out there that is kind of thinking on how to monetize their list.

This is a great way to do so.

We launched Black Label about 12 months ago.

Okay, and walk me through how many people... No, December, actually.

Oh, December.

Let me stop you there.

I remember, yeah, it was December 2014.

Because that's what we do.

In our education, we have an education division called Build, Grow, Scale, where we teach entrepreneurs how to build, grow, and scale an online property.

Anywhere from sales funnels to marketing tactics, etc.

I go and I join a lot of masterminds, and they're very big.

They're anywhere from 100 people to 50, but they're unqualified or there's too many people.

I saw a gap.

And I wanted to bridge that gap and create something special for 50 people specifically that are all in a very specific niche and can help each other effectively build, grow, and scale our own sites.