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So we decided to do an event and we emailed our list.

Our list is about, at that time, it was about 25,000 people.

And we basically just said, hey, guys, we're going to do a private little event.

It's going to cost you to come here in Orlando.

We're going to be talking about what's been working in our business and how we've been scaling our physical products and our digital division.

And if you guys want to come for a hands-on intensive workshop, it's going to be two days in Orlando, December 13th and 14th, just to give you an example on the dates.

And we had a few people reply.

What was the price point on that in the email?

The price point was $500.

We just wanted to get people at the door.

We excluded it.

We didn't even know we were going to do this.

We just wanted to gauge interest and see if people would actually reply.

And so we got about 12 people from there.

So the first 12 people came to the event, and we basically taught everything we knew, everything about what we're doing right now with traffic, what we're doing with sequential retargeting, how we're doing webinars, how we're building our blogs.

We have more than one blog.

And we kind of just gave as much value as we possibly could for those two days.

And after those two days, we made an offer.

We said, hey, guys, this is a new thing that we're trying to do.

We want you guys to be in the forefront of it.