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Louise

👤 Speaker
838 total appearances

Appearances Over Time

Podcast Appearances

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

you know, if you can get out of your lease, I really think you should.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

Because she basically said to me, are you open to what I have to say?

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

And I said, yeah, of course I am.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

I mean, I need help here.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

I just thought it was going to turn a corner because I didn't really know how to run a business.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

Anyway, she said, one thing you are really good at, Louise, is social media.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

And I meet so many businesses who haven't got a clue how to do social media.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

She says, I actually think you could run a business teaching other companies how to use back in 2000.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

This is now in 2010.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

how to use facebook instagram didn't even exist and she's but i think you could do facebook pages for small businesses so i was so lucky that i was able to get the lease because it was within a a non-profit was the landlord so i got out of the lease closed the shop my customers were devastated and i was like going jesus you pay a hundred part they come in and tell me i just spent 110 pounds on um one of those qvc channels and i need a 99p double-sided tape

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

I'd be like, OK, couldn't you spend £100 in here anyway?

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

But part of the issue was I was not passionate enough about craft to have those conversations to make the sales easy.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

And then I went into social media and I am like, I love tech.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

I love figuring out how things work.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

And so it just became really fun.

Liveline
"That wouldn't get the elderly up out of bed"

Hello, thank you for letting me to be on.

Liveline
"That wouldn't get the elderly up out of bed"

No, I am a full-time carer.

Liveline
"That wouldn't get the elderly up out of bed"

I have a 28-year-old autistic daughter.

Liveline
"That wouldn't get the elderly up out of bed"

The fuel allowance is going to stop this week.

Liveline
"That wouldn't get the elderly up out of bed"

So next week...