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Louise

👤 Speaker
838 total appearances

Appearances Over Time

Podcast Appearances

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

2005.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

So 2005, we had a crafts website.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

I then, like a crazy person, decided the only way to build this business was to open a bricks and mortar craft shop.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

But I wasn't the creative.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

I wasn't the crafter.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

It was my sister.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

And she had zero interest in turning this into an actual shop.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

But I was convinced that I had something here.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

So I opened a bricks and mortar shop and I made no money at it.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

So I had three small children.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

Worked part-time as an IT project manager in the health service and had a shop.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

Now, I think this all came off the back of my dad passed away at 59.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

And if that hadn't happened, if he hadn't died so young, I don't think that I would have started a business so fast.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

It was definitely a...

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

thing about life is too short you've got to go for what you want to do I want to have my own business I thought my own business was this craft shop and we had no money at it somebody from the council came out the economic development officers would have mentors and stuff this mentor came out and sat with me and said Louise can we go through your your books and your spreadsheets and she said to me you are like not killing yourself but you are

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

doing so much work and putting so much effort into this, and it's exhausting, but you're not even paying yourself.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

Because I had to hire people to work in the shop because I was working in the health service as a project manager.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

So the money was going into the rent, the rates, the stock, the staff, and I was maybe walking away with a couple of hundred pounds a month.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

It was brutal.

Embracing Marketing Mistakes
The Expensive Mistake of Starting a Shop You Don’t Believe In

And she said, I think that...