Louise

And it was just like such yin and yang. And I guess that's why they work so well together. I felt like, Julie, I could never be fast enough. And for Elizabeth, I needed her to be faster.

She was an instructor. She was like on a pedestal. And it was weird.

She was an instructor. She was like on a pedestal. And it was weird.

They were like, go outside with these flyers, hand out these free passes, get butts in the door.

They were like, go outside with these flyers, hand out these free passes, get butts in the door.

Like, so I would go to this balloon shop in the 80s on Amsterdam and I would get balloons and sort of Dick Van Dyke, Mary Poppins, Bert style with like one man band, like tie balloons to like my ankles and wrists and walk around like street corners and hand them out to people and say like, come for a free class at SoulCycle. And they'd be like, what is that? Yeah.

Like, so I would go to this balloon shop in the 80s on Amsterdam and I would get balloons and sort of Dick Van Dyke, Mary Poppins, Bert style with like one man band, like tie balloons to like my ankles and wrists and walk around like street corners and hand them out to people and say like, come for a free class at SoulCycle. And they'd be like, what is that? Yeah.

So then I would have to explain it, but I got to take free classes and I was excited. Or I'd walk in Central Park and try to like stop runners or other people on bikes and be like, come inside. And they were like, I don't want to do that. I want to ride outside. But you do it enough and people come in and then it's magic. And so then they come back.

So then I would have to explain it, but I got to take free classes and I was excited. Or I'd walk in Central Park and try to like stop runners or other people on bikes and be like, come inside. And they were like, I don't want to do that. I want to ride outside. But you do it enough and people come in and then it's magic. And so then they come back.

72nd Street was lined with like black SUVs of these ladies getting out to check into their class and then get back in there. It was like wild. You walked around the corner and it was like just lines of these cars and classes were full. And now there was a wait list and now there was a fight over who was on bike six.

72nd Street was lined with like black SUVs of these ladies getting out to check into their class and then get back in there. It was like wild. You walked around the corner and it was like just lines of these cars and classes were full. And now there was a wait list and now there was a fight over who was on bike six.

And it was less about the fitness of it and more about the overall experience of it. And yeah, I feel like it seemingly happened overnight that The phones would be going off the hook. I'm running late.

And it was less about the fitness of it and more about the overall experience of it. And yeah, I feel like it seemingly happened overnight that The phones would be going off the hook. I'm running late.

And a lot of times I feel like the time of day mattered more than who was teaching. Like they had to take the 830 because they needed to get to work. Then it morphed into, no, I have to be with the person who's going to heal my spirit. It was less about the fitness of it and more about the overall experience of it.

And a lot of times I feel like the time of day mattered more than who was teaching. Like they had to take the 830 because they needed to get to work. Then it morphed into, no, I have to be with the person who's going to heal my spirit. It was less about the fitness of it and more about the overall experience of it.

I was never, ever directed by Ruth to do anything. Like to me, she was a silent partner and co-founder and instructor. And Julie and Elizabeth did like phones, press, checking in. Customer service, back-end financial type stuff.

I was never, ever directed by Ruth to do anything. Like to me, she was a silent partner and co-founder and instructor. And Julie and Elizabeth did like phones, press, checking in. Customer service, back-end financial type stuff.

Yeah.

Yeah.

I think Claire was about 16 when she first started riding. And she fell in love, big time, hard, and said to Julie and Elizabeth, I need to teach. And they were like, you are a kid. No way. And she would take her little laptop and sit outside the door. and like take notes on the playlists of Ruth, Stacy, Lori.