Luca di Montezemolo
๐ค SpeakerAppearances Over Time
Podcast Appearances
So listeners, most of this is from the book Go Like Hell, which is the book that Ford versus Ferrari is based on.
Notably, this is the grandson of Henry Ford I. There was Henry Ford, then Edsel, then Henry Ford II.
I mean, at this point, it's third-generation ownership.
There's a lot of people that are sort of throwing barbs saying, well, I mean, that was your grandfather, and then that was your father.
He decides that Ford needs to be in the racing business to change their image and stimulate sales for the new generation.
Now, over in the racing land of Ferrari, they're on a hot streak.
We've been talking about their production at this point in time, but they had just won Le Mans in 1958 and then all in a row 1960, 61, 62, 63, 64, 65.
So if you are interested in entering racing, either you got to beat Ferrari or you got to own Ferrari.