Luca di Montezemolo
๐ค SpeakerAppearances Over Time
Podcast Appearances
So, the deuce, over in America, gets word, weirdly, through their German subsidiary, that a mysterious letter...
has arrived from the German consulate in Milan that an internationally known Italian automobile factory was interested in selling.
So already you should kind of... All right, there's something going on here.
...be a little suspicious of how this information comes to Ford.
Let's try and figure out who's thinking about selling.
Well, it doesn't take them long to figure out that it is Ferrari.
And Ford at this point has basically no racing capability of its own.
The asking price was originally $18 million, but somehow Ford manages to easily negotiate it down to $10 million.