Luca di Montezemolo

Like maybe that was a little bit too easy.

The agreement that is drafted and hits Enzo's desk.

I mean, think about what could have been.

This is the craziest pitch.

There are two companies that are formed.

One is called Ford Ferrari.

It is 90% owned by Ford, and it would make road cars.

There's a second called Ferrari Ford that's 90% owned by Ferrari.

That's the racing team.

So this document is on Enzo's desk.

He digs into it, and he's looking through the fine print, and he kind of realizes, if I want to go racing and Ford does not want to go racing...

Who decides?

And of course, Ford says, well, we're buying your company.

We have the final say.

Right.

So Enzo, of course, hates this.

And in dramatic fashion, he blows up the deal right at the finish line, all while the papers had been reporting, you know, the information leaked that the Americans were about to buy this Italian national treasure, makes big headlines when the deal blows up.

You can imagine why this is in

Ferrari's public relations interest based on everything that we've been describing about their business strategy, of course.

Then Henry Ford II is absolutely incensed and he has this great quote.