Luca di Montezemolo

In May of 1963, he goes to his lieutenants and he says, we will go to Le Mans and beat his ass.

We're going to race him.

Oof.

That hurts.

Yeah.

That hurts.

So the whole Ford versus Ferrari movie is what happens next.

And it's a great movie with Christian Bale and Matt Damon.

And while it's, of course, dramatized, the bones of the story are actually pretty factually correct.

So I highly recommend it.

So what happens is Ford...

who at this point says, we got an unlimited budget, we just got to go beat these guys, enlists the help of Carroll Shelby and the driver Ken Miles and sort of a real crack team of American mechanics and racers.

They actually do, after a few years, beat the Ferraris in the 1966 Le Mans race, finishing with Fords in first, second, and third.

It's this incredible story, but ultimately...

This is a complete sideshow.

So this is done, of course, to market the exclusivity of Ferrari and how they're the mark to bead, and it's a great tactic to sell cars, but it's also to signal that Enzo is willing to do a deal.

He is willing to sell the company.

That's why he wanted all the papers writing about the fact that he was, but it had to be on his terms with the right partner, and he had to be able to go racing.

Exactly.

And it is this Italian national treasure.