Luca di Montezemolo

I mean, that's real.

That is the cultural export of Italy.

Yes.

So any last little misconceptions you have about Enzo Ferrari not being an excellent business person and negotiator, that should be completely dispelled at this point.

So, David, what happens next?

The incredible irony was the end was nowhere near.

And actually, the world would change enough between this moment and when he would eventually pass that Piero is able to take over as Piero Ferrari, son of Enzo.

Yes.

So how many years was it between 1969 is when the 50% sale to Fiat.

He doesn't pass away until... He lives another 20 years.

1988.

Like he lives until I was born.

Yes.

Where's the sort of the end of his life.

So there are two really interesting things about this deal.

One, Enzo started his career by applying for a job at Fiat and was turned down.

So that's a total full circle moment there.

The other full circle moment is that Gianni Agnelli was one of the very first Ferrari customers of their road cars.

It's amazing.

And when you look at the actual deal, this blew my mind, David.