Luca di Montezemolo
๐ค SpeakerAppearances Over Time
Podcast Appearances
And he's kind of this perfect person because if Enzo is going to take a liking to him here, I don't know what you're about to say, but if he's kind of Enzo's guy, but he's also a pseudo family member of the Agnelli family, it's kind of this perfect candidate pool of one.
And this is amazing because this is quite the quick promotion for Luca.
I mean, it's like a guy he found that he brought in to be his assistant.
I mean, he was much more than an assistant, but that was his title.
Which historically is the driver that creates all the lust that sells the cars.
from this despairing period it's amazing and the funniest thing is imagining as you describe these conversations that luke is off doing stuff he comes back and reports to enzo where is enzo's house in all this when he's sort of like recovering from the illness and it is around the corner from the ferrari factory in marinello it's this farmhouse and in this exact period actually a couple years before in 1972 so after the illness but before the nikki lauda f1 victory
They actually build a full racetrack adjacent to Ferrari's headquarters that goes around Enzo's house.
So Enzo can walk out of his farmhouse and watch them testing the cars on this, I mean, truly unbelievable custom racetrack only for Ferrari's research and development.
If you're interested in this, go watch the movie Rush.
And the Ferrari road car business becomes stronger than ever, but basically none of it in Enzo's lifetime.
In fact, the last 10 plus years of his life is a real whimper in the history of Ferrari.