Luca di Montezemolo
👤 Speaker
1553
total appearances
Appearances Over Time
Podcast Appearances
Acquired
Ferrari
And it took them time and a lot of effort to dig out of that hole, one of which was licensing the brand for merchandise.
Acquired
Ferrari
Licensing the brand to put on luxury goods and some sportswear.
Acquired
Ferrari
And when you're licensing the brand, that's basically 100% margin.
Acquired
Ferrari
They put the prancing horse on some real garbage over time.
Acquired
Ferrari
It's the apex luxury brand of cars, like one of the greatest brands in the entire world.
Acquired
Ferrari
And they have licensed it to this like underclocked plastic little piece of crap computer.
Acquired
Ferrari
That is like the microcosm of brand destruction, like the reason to resist the heroin of brand licensing.