Luca di Montezemolo
๐ค Speaker
1553
total appearances
Appearances Over Time
Podcast Appearances
Acquired
Ferrari
Ferrari is both a luxury brand and a giant international sports team.
Acquired
Ferrari
You know, the hundreds of millions of people who are just fans of the brand and the spirit and the team.
Acquired
Ferrari
Ferrari is Hermes and Manchester United smashed together.
Acquired
Ferrari
So I guess to your point, that does validate the licensing their brand for merchandise strategy.
Acquired
Ferrari
Did Luca really bring Ferrari's current manufacturing to life?