Luca di Montezemolo

Hmm.

Yeah, they're absolutely beautiful.

We'll link to some factory tours in the show notes.

I think my favorite thing about Ferrari is the manufacturing process.

And it's both because of how cool it is from a nerdy perspective, but also the business model that enables for them.

So...

After 1994, Ferrari does not have a stock of cars.

They're not just sitting there at dealerships.

They're not just sitting there at the factory.

They don't manufacture them and then find buyers.

It's the other way around.

So for every single car, they only start manufacturing it after you order and you customize it.

And it's important to know that by this point in history, every Ferrari is unique.

There's so much customization that starts happening that everyone that rolls off the lineup is actually its own custom car.

I mean, maybe just a little detail here or there is different, but you will not find two that are identical.

Yep.

So Ferrari factories are vertically integrated to the nth degree.

Most car manufacturers these days are systems integrators.

Kind of lame.

They're just buying from a network of thousands of companies that make common parts that basically go in all of our cars as contracts to the big brands.