Luca di Montezemolo

Now, 10% are what they call the special series.

These will run you between $500,000 and a million again before customization.

David, what are these?

Oh, Ferrari people would scoff at you for making that comparison.

And they're a little more racy than the typical models.

They're not track only.

I mean, this isn't like the XX program or the Ferrari Challenge or any of these like cars that they make for racing in very specific competitions.

But these are racier versions, higher end versions in more limited production of the range cars, more or less.

Yes.

And the way I just described that, someone at Ferrari is very mad.

Fans of the brand are going to jump all over me for all the nuance that I missed there.

But anyway, that's the special series.

Then the remainder are the Icona series.

That'll run you about $2.3 million for the current one, this V12 Daytona SP3.

And of course, the supercar, which depending on the year is only one to five percent of the units that they ship.

But it's extremely important to their profits, given those supercars run three and a half to five million dollars.

And we'll come back to just how important it is to their profits.

The Icona exists for a very particular reason, and I will explain that in a minute when we get to financials.

Ooh, okay.

I think they kind of backed into it.