Luca di Montezemolo

The stated reason is that they pay homage to Ferraris from history.

You know, the Daytona was this very famous one.

Or the Monza, et cetera.

But I'll hold my tongue for now on exactly how they backed into it.

Great.

I think I know where you're going, but we'll save it.

It is also worth noting, clients who were invited to the supercar or the Icona class

These people own at least 10 new Ferraris, maybe 20 plus Ferraris in a garage.

These people are tens of millions of dollars deep into buying Ferraris.

I mentioned earlier that every car that they make is unique as a part of their manufacturing process.

They do take that to the most extreme.

There are models that are literally called one-off.

Yes.

So they will make you, and not just like you can change the seat color, they will make you a custom car with a custom body style for very, very, very special VIP customers, and they never disclose them.

Yes, and you are not speaking with a lisp there.

That is, it is the Ferrari utility vehicle.

The Puro Sangue, the pure-blooded.

Yes, so this is a delicious tidbit of Ferrari-ism.

The market really wants an SUV.

60% of Porsches sold at this point are SUVs.