Luca di Montezemolo

They're expensive and beautiful soccer mom and soccer dad cars.

And when you go upmarket from Porsche, even to Lamborghini, which looks a lot like Ferrari from a production volume standpoint, they only make 11,000 cars a year also.

Astonishingly, over 60% of Lamborghinis now sold are their SUV.

Yes.

I mean, the classic idea of like Guy driving a Lambo around the street, 60% of that brand's cars are...

Soccer mom and soccer dad mobiles.

If I ever get a distastefully large amount of crypto winnings, I'm going to go buy a Lambo, but it's going to be an Urus.

Just for the irony.

Yes.

Yes.

Okay.

So people really want one from Ferrari.

So what does Ferrari do?

They don't call it an SUV.

They call it an FEV.

They debut a low-top, four-door, almost SUV called the Puro Sangue.

And as you mentioned, it translates to pure blood or thoroughbred.

And it's almost as if they're saying, yes, this is still a Ferrari.

In fact, we're almost even overcompensating with the name and saying, we really insist it is as thoroughbred of a Ferrari as you could possibly own by naming it that.

And it has a naturally aspirated V12 as its engine.