Luca di Montezemolo

Wow.

So they have taken price a lot in the last few years.

Now, the models technically start at $280,000, such as the Roma Spyder, but A, that's on a two-year wait list, and B, that's before you do any customization.

Customization adds anywhere from 20% to 100% of the price of the car.

Even more importantly, in explaining that $500,000 number, that is an average, and averages hide the most interesting data.

You have to pull it apart and look at the distribution.

So as we consider the range, the special series, the Icona, and then finally the supercar, let's look at the distribution.

Ferrari is incredibly top-heavy as a business.

And I mean this in two ways.

One is the obvious way.

The most engaged customers obviously contribute an outsized amount to Ferrari's revenues.

If you're a guy buying 20, you're a hugely, hugely important part of Ferrari's business.

But two, more interestingly, the most expensive models provide a huge amount of the profits for the entire company.

Yeah.

So let's look at just the F80, their current supercar.

And by the way, all of these were sold out before the car was even announced to the public.

Yes.

That is how sold out it is.

There are reasonable estimates that the F80 average selling price is about $4 million.

They're making $799.