Luca di Montezemolo

Nope.

They wanted the tip of the spear of excitement to be look at what Sir Johnny Ive would make with his hands in a workshop 20 years after he designed the iPhone.

What would he do today with all that learning?

And what would he do if it were a Ferrari?

And it's the exact opposite of the previous universe that they lived in, which is, let's show the body.

Let's show the shape of the car.

Let's appeal to the motor heads.

Let's talk about the internal, I mean, the engine.

What we are talking about here is the buttons and the clickiness of the buttons.

I am so fascinated to watch what the rest of this car will look like in six weeks when they unveil it.

Okay.

So let's do a bull bear analysis just on what the Luce could be.

And I want to start with, is the job to be done by an electric vehicle compatible in any way with why people buy Ferraris?

Hmm.

So there's essentially zero interest in electric supercars.

I mean, truly, you look around the industry.

When Ferrari and others started preparing for it 10 years ago, everyone sort of thought that new internal combustion cars would be banned soon, at least in Europe.

But Ferrari has put all this work into building this car.

They built a whole new factory, the E building.

That's right.