Luca di Montezemolo

And they're going to go ahead with the launch.

Lamborghini actually canceled theirs and has switched it to a plug-in hybrid electric vehicle instead.

And I think the point I keep kicking around is much like the quartz crisis in the world of watches, speed is no longer relevant.

I mean, the F80 goes zero to 60 in 2.2 seconds.

This is the supercar.

This is the $3 to $5 million car.

The Tesla Model S Plaid does it in 1.99 seconds.

So the reason that people buy Ferraris, just like watches, has shifted to be about expressing yourself and having a unique driving experience.

In a sense, electric cars are incongruent with the reason that you buy a Ferrari unless Ferrari can do something really cool and unique.

Yes.

So the bull cases, we haven't seen this outside yet, but I mean, the internal components have been absolutely awesome.

I looked over at my wife and, you know, I thought I just want to touch every one of those tactile buttons and dials and play with it.

Ferrari could be expanding their audience here.

I don't think it's a layer in the pyramid.

I think it's a new pyramid.

It's like a whole different...

They're going to appeal to a set of people that would have no interest in owning a traditional Ferrari.

I mean, like me, I have no interest in owning a traditional Ferrari.

But gosh, I was like, oh, could I ever?

Well, would they ever take me as a client?