Luca di Montezemolo

There's a Scuderia Ferrari prancing horse.

Yeah.

Listeners, we'll send that out in the email.

Important to note, different Luca than the Luca who wrote the book, David, that most of this narrative is based on.

Oh, this is the biggest

thing about people today when I say oh we're doing an episode on Ferrari they say oh my gosh yeah it's such a crazy story because you know Enzo really just wanted to race cars and he built this car company but really that was just sort of to finance the racing and he doesn't even care about those road cars he's not really a business guy he just wants to make great cars with great engines and send them racing

Completely false.

But they both had a sort of understanding and deep appreciation for the technical things that enabled their visions to be possible.

Right.

When you draw...

picture of a race car today.

Let's say you're 10 years old.

You're coloring it red and you're coloring it red because that is Ferrari red.

Huh.

So they decide, actually, we do want to put resources behind this.

And now you're kind of the only game left in town since we shut down the other operations.

Yeah, this is 1939.

He cares about one thing and that's auto racing.

It's just not the strategic priority for Alfa Romeo as a company or for the country.

And so I think this friction kind of leads to it.