Luca di Montezemolo

The crazy thing is his separation agreement, I think he got paid to leave, but it's a firing.

Yes.

forbids him for four years from a building cars to race them and be using the name Ferrari associated with a racing team or a car builder.

Like he lost the rights to his own name for four years.

I mean, by 1943, his non-compete is up.

And he's allowed to use the name again.

And so, you know, the clock's ticking.

And you know what wealthy Americans are extremely interested in when they're considering if they're going to buy a extremely expensive rare automobile?

They love that cold shoulder of a artist creating the car mysteriously in some small town in Italy who's just interested in racing.

He's not interested in mass market cars.

You're just lucky to get one of these

racing cars and he couldn't even care less about you.

Oh, yeah.

That sells cars.

Yeah, he totally leans into this.

This is like part of the perpetrating of the myth.

This is why everybody believes, oh, he wasn't really a businessman.

He just wanted to race cars.

Yes.

Enzo Ferrari, to this point in history, has not sold a car yet.