Luca di Montezemolo
👤 Speaker
1553
total appearances
Appearances Over Time
Podcast Appearances
Acquired
Ferrari
I mean, this is like this great classic sort of founder myth of the young hotshot who starts this thing.
Acquired
Ferrari
Ferrari, yes, it's a racing team, but it is a car company who sells cars to consumers.
Acquired
Ferrari
Enzo is really figuring out how to create desire here.
Acquired
Ferrari
The Ferraris in this era in history that we're talking about here, the late 40s, 50s, 60s, these were not the most reliable machines, especially the road cars.
Acquired
Ferrari
I think you could also lump in the 70s and the 80s, large chunk of the 90s.
Acquired
Ferrari
I mean, there's this fascinating thing about luxury that reliability is not actually a relevant part of the equation of how desirable, how much do I lust after this machine?