Luca di Montezemolo
👤 Speaker
1553
total appearances
Appearances Over Time
Podcast Appearances
Acquired
Ferrari
Not endorsed by Ferrari the company, just a sort of gentleman driver.
Acquired
Ferrari
It creates just as much consumer desire for those cars, whether it's him entering the competition or not.
Acquired
Ferrari
I mean, this is famously Enzo Ferrari's reputation is he was an engine guy.
Acquired
Ferrari
His comment is, I sell engines and the car I throw in for free.
Acquired
Ferrari
Eventually, Ferrari would become very much about aerodynamics in addition to engines.
Acquired
Ferrari
But in the early days, I mean, we're going to talk about Formula One here shortly.