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Luca di Montezemolo

๐Ÿ‘ค Speaker
1553 total appearances

Appearances Over Time

Podcast Appearances

Acquired
Ferrari

That's an amazing full circle.

Acquired
Ferrari

Not endorsed by Ferrari the company, just a sort of gentleman driver.

Acquired
Ferrari

It creates just as much consumer desire for those cars, whether it's him entering the competition or not.

Acquired
Ferrari

And it really validates the engine.

Acquired
Ferrari

I mean, this is famously Enzo Ferrari's reputation is he was an engine guy.

Acquired
Ferrari

He's got a few sort of great quotes on this.

Acquired
Ferrari

His comment is, I sell engines and the car I throw in for free.

Acquired
Ferrari

Aerodynamics are for people who can't build engines.

Acquired
Ferrari

Eventually, Ferrari would become very much about aerodynamics in addition to engines.

Acquired
Ferrari

He also famously was a late adopter of new technology.

Acquired
Ferrari

This is very, very different today.

Acquired
Ferrari

But in the early days, I mean, we're going to talk about Formula One here shortly.